We all know the problem posed by internet pool leads that come without a valid phone number.  Your ability to get past the "email only" stage will significantly increase the number of jobs that you are able to sell. 

Why does the potential customer only want to communicate with you via email?  By answering this question we will learn how to overcome this barrier to the sales process. 

When it comes to generating pool leads with online forms, there is a tendency for companies to try and gather as much information as possible from the visitor.  From the business view point, the more they know about the client, the better prepared they will be when contact is made.  There is also a common desire to pre-qualify leads and filter out any duds.  The primary goal of the form becomes saving time by weeding out the unqualified, and improving sales by allowing the salesperson the fully prepare.  These are both natural steps of the sales process, but they are not the goal of your form.   The mission of the form is to obtain contact info from 100% of prospective buyers that visit your website.  Leave the lead filtering to a human, and you'll see an increase in sales. 

Whether you buy them from a swimming pool lead generator, receive them from your own marketing efforts, or had them referred by a previous client, those dead leads still have a lot of value to extract. 

1. Follow Up for Future Sales.  This year's new sale was probably somebody's dead lead 2 or 3 years ago.  A pool is a substantial purchase for anyone.  Many people will begin considering a new pool years before they actually buy.  Whether it was cold-feet or failed financing, circumstances change and good salesmen know this. 

To fully appreciate the value of various pool leads, you must first understand the 3 techniques used to generate pool leads.  This is a very basic explanation designed as a starting point for understanding internet marketing.  These are the same techniques used by both pool companies and lead generators.